The cost
No labels. What’s driving it, measured in your blood and body.
Cravings lose their grip. Your life becomes yours again.
No more broken promises. No more guilt and shame.

The approach
A physical and neurological explanation for why highly successful people get caught, and a measured way to break free.
Alcohol changes your biochemistry, your brain, and how your body handles stress.
The BioBehaviour OS™ coaching programme measures what’s happening inside your body. We create a personalised approach and use your Sovereign Score to track progress.
All designed around the lives of busy, high-performing people.
Measure what alcohol is doing to you
The programme
01
BioBehaviour OS™
Why you drink when you do, mapped to your biochemistry, your body and your behaviour.
02
Biomarkers and behaviour, measured. No guessing. Progress you can see.
03
Biochemistry.
04
Environment.
Small changes to food, sleep and habits, made around the life you already have.
05
Minutes a day.
Daily routines that fit around busy schedules, travel and family.
06
Private 1:1 with Ben.
Direct, confidential coaching on your schedule.
88% INCREASE | in results when learning is backed by 1:1 coaching.
90 + 90 | A peer-reviewed university study found that without ongoing support after the first phase, the odds of drinking again were three times higher. That’s why every Sovereign Set client gets 90 days of ongoing support. Hundreds | of men coached by Ben over 20 years

STRICTLY CONFIDENTIAL
01
A SHORT PRIVATE APPLICATION
Answer a few short questions. It tells us whether this is right for you.
02
A PRIVATE CALL WITH BEN
03

ABOUT THE FOUNDER · THE SOVEREIGN SET
Ben has built businesses from start-up to £30M+ turnover. He has been sober for 20 years, and in that time has worked with hundreds of men who looked fine on the outside while alcohol was destroying them on the inside.
Ben is a CTI-certified coach, qualified sports nutritionist and Gut and Psychology Syndrome (GAPS) practitioner. He pioneered BioBehaviour OS™ because the men he worked with were never given the full picture of why stopping is so hard, and why willpower is often irrelevant.
This is a personal, tailored coaching programme, designed around your biochemistry, neurology and environmental triggers. As well as detailed physical analysis, we begin with your experience: what’s happening, what it’s costing you, and what you want to change. No labels. No judgement.
BioBehaviour OS™ was designed for one purpose: to enable highly successful people to break free from the willpower trap and restore freedom.
QUESTIONS
PRIVATE AND CONFIDENTIAL
Two new clients each month. All applications are reviewed personally by Ben.
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